Brand Story Creation, Product Descriptions
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17th February 2019
Honey Minx by Nicole Richie
A passion for living her true self and expressing creativity through fashion and beauty, Nicole Richie loves seeing her design visions come to life. The name of her newest lifestyle brand, Honey Minx, is inspired by her love of organic farming and beekeeping. She is an avid proponent of saving the bees, to help save our planet.
Honey Minx brings Nicole’s iconic style to Macy’s department stores with a full range of thoughtfully-designed beauty and fashion collections including bohemian-styled jewelry, gem-infused essential oils, dream-inducing sleepwear, luxurious skincare, and, of course, accessories galore.
Never known to shy away from something fun and flirtatious, Nicole has artfully blended her unique expression of beauty, healthy living and LA’s laid-back, artistic fashion with the ultimate in cozy luxury and style.